Sales and Marketing

How A Shy Introvert Learned to Get Personal Training Clients Fast…

… and why you should too…

Personal training is selling. Heck, everything in life is selling if you think about it… Even just deciding on what movie to see is selling.

So, don’t you think you should learn how to be a good seller? Arguably, the answer is YES!

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Personal Training Sales: That Art of the Sale Part 2

personal training sales

I often get asked about personal training sales – how to sign up new clients.  And for good reason… It’s essential for building your business.

In the first article of this series, I talked about the best ways to enroll clients without being pushy or scummy.  In this article, I explain some more advanced tools for enrolling new clients.

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Marketing for Personal Trainers – The Most Important Element

marketing for personal trainers
OK trainers!  Listen up!  This is one of the most important posts for marketing for personal trainers.  It’s a non-negotiable….

That means that this element is a must for marketing if you want to make a great living as a personal trainer and get a pipeline of new clients.

Here’s the thing… I’ve been training for almost 20 years now.  I’ve met and trained with a lot of other trainers and I can tell you that 9 out of 10 trainers don’t do what I’m about to tell you… and guess what…

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Personal Training Sales: The Art of the Sale Part 1

Personal Training Sales

Personal trainers generally hate sales.  I hated sales when I started.

I was afraid I would come across as slimy or desperate… and I wasn’t all that great at sales either.

The only reason I persisted was because when I was in college I started asking how to become a successful trainer.  A good friend and mentor of mine told me, “Stu, if you’re going to succeed as a personal trainer, you need to know sales!”

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