Do Personal Trainers Need Business Cards

do personal trainers need business cards

Does this sound familiar?  You get certified as a personal trainer then do everything the “experts” recommend for building a business:

  1. Get business cards
  2. Put up a website
  3. Get a special email address
  4. Start trying to “market” yourself

I see most trainers do these things.  But do personal trainers need business cards?

For the most part it’s a waste of time.  I’m going to explain why these conventional tools are unnecessary as a personal trainer.