Does this sound familiar? You get certified as a personal trainer then do everything the “experts” recommend for building a business:
- Get business cards
- Put up a website
- Get a special email address
- Start trying to “market” yourself
I see most trainers do these things. But do personal trainers need business cards?
For the most part it’s a waste of time. I’m going to explain why these conventional tools are unnecessary as a personal trainer.