The Difference Between a $50K and a $100K Personal Trainer

The Difference Between a $50K and a $100K Personal Trainer
Dear Friend,

The Difference Between a $50K and a $100K Personal Trainer is subtle.  And that’s why the majority of trainers earn $50k per year and only a fraction make $100k.

But I’m going to give you one thing to do that will almost immediately grow your income by about $10,000 per year.  I say just one thing because most trainers think they have to do a lot of grandiose things in order to make six-figures.

This isn’t true.

There are about a dozen small things that you must do consistently to make six figures.

So what’s the one thing?

Increase your prices!  Now!

I repeatedly tell this to trainers, and few ever do it.

You see, they think they’ll lose all their clients and won’t be able to get new ones.

But that’s just a myth.

Whatever you’re charging now… increase it by 10%.  If you charge $60/hour… start charging $65.  If you charge$50, start charging $55.

Let’s say you do 125 sessions per month.  Over the course of a year, that’s 1,500 sessions! At a $5 increase per session, you just added $7,500 to your income in a second!

Here’s the problem most trainers have:

Deep down…

I mean really deep down…

They don’t think they’re worth it, and so they struggle increasing their rates.

Think about what’s going on in your head and body right now.  How are you feeling about raising your rates today… now?  What excuses are popping into your head?

Pay attention to how you feel.  Doubt, fear, hesitation, discomfort, anxiety… these are all normal feelings, but they shouldn’t stop you from taking action.

Come on!  You ARE worth it, and you can raise your prices.  If you don’t think you’re experienced enough or get good enough results with your clients, then your first priority should be to do whatever it takes to build up your confidence and self-belief.

That might mean taking some technical courses, or maybe attending some personal growth workshops (which I highly recommend!).

Whatever you need to do, do it now so that you stop selling yourself short.

You’re throwing away between $7,000-$10,000 per year right now!

Every second you delay, you’re just burning money that could be yours.

Listen, I understand that you might not be training for the money… but if you’re providing a valuable service, you deserve to get paid.

In fact, when trainers go through my e-class, they almost always raise their prices.  And guess what…

The NEVER lose clients.


They double or triple their income!

Best part: it requires no extra work and it’s just about as simple as you can get.

Of course… you need to understand how to set your prices to begin with (and there is an entire lesson on this in the e-class).

But wherever you’re at right now… you can raise your prices a little without hurting your business.


P.S. I challenge you to increase your rates within the next month.  And I honestly want you to leave me a comment when you do and let me know.  Step through your fears and take action!

2 thoughts on “The Difference Between a $50K and a $100K Personal Trainer”

    1. Stu @ TheSixFigureTrainer

      Hi Jason! Thank you.

      There are a lot of “gurus” that teach you how to build a business… but they have never actually built a business. The only way they make money is by selling you their education programs – which have never actually been used or tested.

      Everything you see here has not only been tested, but I still currently use this myself and with my students to get real results that ACTUALLY work.

      I still make over $80,000 per year and work 3 1/2 days per week… this is something I want to teach everyone how to do so you can have an amazing life and schedule!

      Let me know if you have any questions!

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